Hello!

I'm Wallace Cruz.

 

I like to believe that I've been a designer ever since I was a kid. It suits my personality and talent, brings me pleasure and brings the difference to the creative industry. I constantly find myself designing things as a hobby, rebranding myself, inventing new ways to visually express "fun" and have fun while doing it. And that's what I've been doing professionally for about 20 years.

 

In my last position as Senior Creative Editor at 9thWonder (now Gravity Global) I was part of an award winning team that got me involved in great TV productions, social media and digital content creations for well known brands like Ford, Honda, Legoland, Alcon, Samsung, among others. While previously at Lopez Negrete Communications, one of the many awards we won was for my Art Direction on a self promotion book we did for the agency.

 

Since 2023 I've been part of the multimedia department at Balcom Agency as a Multimedia Art Director, contributing my expertise in video animation and editing to enhance the agency’s client base, that includes Smith+Nephew, Kubota, and Sinclair Oil. 

 

I’m used to working with copywriters and graphic designers to develop the overall style of advertising campaigns including television commercials, websites, social media, online videos, direct mail, billboards, and brand communication, and of course, I also have experience directing and editing videos and motion graphics. In 2015 I even had the pleasure to release my first documentary film called “Robert Raven Kraft: Unstoppable”. My experience working on live TV broadcast news also prepared me to face challenging timelines and work under pressure anywhere with confidence and a smile on my face.

 

Throughout my career I worked on forward-thinking, cutting-edge creative campaigns and services for a variety of top-level clients, such as Verizon, Bank of America, Moet & Chandon, Porsche, Walmart, Ringling Bros and Barnum & Bailey, Amazon, and more. With my expertise in Art Direction, Graphic Design and Video Editing and Production, along with my ability to communicate effectively with clients and peers, I am confident that my talents and abilities will significantly benefit any company I work in, and any client that would give me pleasure of working on their projects. 

 

I consistently focus my career on making things that are beautiful, entertaining, and that uniquely enhance the viewer's experience. I believe that when you do what you love, you don't have "work" to do, you have FUN!