I'm Wallace Cruz.
From a very young age I have always been drawing, coloring and creating new ways to customize my things, whether it was my notebooks from school or the look of my handwriting. Growing up, I discovered that I could actually study Design and turn my passion for creativity into a career. And that's what I've been doing for the past 15 years.
I chose to be a creative professional mainly because of the joy it brings to me.
I often find myself designing things as a hobby, rebranding myself, inventing new ways to visually express "fun" and have fun while doing it. My work includes logo creation, illustration, video editing and directing films, commercials, animations, and more.
Ultimately, I want to focus my career on making things that are beautiful, entertaining, and that uniquely enhance the viewer's experience. I believe that when you do what you love, you don't have "work" to do, you have FUN!
My work is fun! You should have some.
I'm currently a Senior Creative Editor at:
Robert Raven Kraft: Unstoppable
Walk to the Fifth Street lifeguard stand on South Beach at 5:15 pm any day. You will see a bearded, long-haired shirtless man wearing black shorts, one black glove, and a headband that’s black, too. People call him the “Raven,” and he’s been standing in front of that lifeguard stand at that time for the last forty years, getting ready for his eight-mile jog up and down the beach. That’s right—Raven has run eight miles on the sands of South Beach every day since 1975, through concussions, hurricanes, food poisoning, animal attacks, hail and high water. And he’s still going.
Director/Editing: Wallace Cruz
Director/Photography: Mary Beth Koeth
Sound Editing: Guillermo Lefeld & James Joubran