I'm Wallace Cruz.
From a very young age, I chose to be a creative professional, because it suits my personality and talent. I have much pleasure doing it, and I see how that makes a huge difference in this creative industry. I often find myself designing things as a hobby, rebranding myself, inventing new ways to visually express "fun" and have fun while doing it. And that's what I've been doing for nearly 18 years.
In my last position as Senior Creative Editor at 9thWonder I was part of an award winning team that got me involved in great TV productions, social media and digital content creations for well known brands like Ford, Honda, Legoland, Alcon, Samsung, among others. While on my previous job at Lopez Negrete Communications, one of the many awards we won was for my Art Direction on a self promotion book we did for the agency.
I’m used to working with copywriters and graphic designers to develop the overall style of advertising campaigns including television commercials, websites, social media, online videos, direct mail, billboards, and brand communication, and of course, I also have experience directing and editing videos and animations. In 2015 I even had the pleasure to release my first documentary film called “Robert Raven Kraft: Unstoppable”. My experience working on live TV broadcast news also prepared me to face challenging timelines and work under pressure anywhere with confidence and a smile on my face.
Throughout my career I worked on forward-thinking, cutting-edge creative campaigns and services for a variety of top-level clients, such as Verizon, Bank of America, Moet & Chandon, Porsche, Walmart, Ringling Bros and Barnum & Bailey, Amazon, and more. With my expertise in Art Direction, Graphic Design and Video Editing and Production, along with my ability to communicate effectively with clients and peers, I am confident that my talents and abilities will significantly benefit any company I work in, and any client that would give me pleasure of working on their projects.
I consistently focus my career on making things that are beautiful, entertaining, and that uniquely enhance the viewer's experience. I believe that when you do what you love, you don't have "work" to do, you have FUN!
Robert Raven Kraft: Unstoppable
Walk to the Fifth Street lifeguard stand on South Beach at 5:15 pm any day. You will see a bearded, long-haired shirtless man wearing black shorts, one black glove, and a headband that’s black, too. People call him the “Raven,” and he’s been standing in front of that lifeguard stand at that time for the last forty years, getting ready for his eight-mile jog up and down the beach. That’s right—Raven has run eight miles on the sands of South Beach every day since 1975, through concussions, hurricanes, food poisoning, animal attacks, hail and high water. And he’s still going.
Director/Editing: Wallace Cruz
Director/Photography: Mary Beth Koeth
Sound Editing: Guillermo Lefeld & James Joubran