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Hello!

I’ve basically been a designer since I was old enough to hold a crayon. It’s always been about more than just a job for me; it’s my personality. I’ve spent the last 20 years professionally rebranding myself, inventing new ways to visually express "fun," and bringing that creative energy to the industry. Most recently, I’ve been at Balcom Agency as a Multimedia Art Director, using my obsession with video animation and editing to level up brands like Smith+Nephew, Kubota, and Sinclair Oil.

 

Before landing at Balcom, I was a Senior Creative Editor at 9thWonder (now Gravity Global), where I was part of an award-winning team creating TV and digital content for big names like Ford, Honda, Legoland, and Samsung. I also spent time at Lopez Negrete Communications, where I picked up awards for Art Direction on some pretty cool agency projects. Whether I’m collaborating with copywriters on a massive multi-channel campaign—everything from Super Bowl commercials to billboards—or directing my own projects like my 2015 documentary, Robert Raven Kraft: Unstoppable, I love the hustle. Even my days in live TV news helped me learn to tackle crazy deadlines with a smile on my face.

 

Throughout my career, I’ve had the chance to build forward-thinking campaigns for everyone from Porsche and Moet & Chandon to Amazon and Verizon. My goal is always the same: to create something beautiful, entertaining, and totally unique for the viewer. I truly believe that when you’re doing what you love, you don’t actually have "work" to do—you’re just having a lot of FUN! 

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Creative
Reel

   My work is fun. You should have some.  

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Ford
AHA
Honda PowerSports
AmazonBusiness
Balcom Agency
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Smith+Nephew
Lopez Negrete
Hometeam
Alcon
Helpers
Samsung
Advertising Age
Filipe Lafayette
Community Basket
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Ringling Brothers and Barnum & Bailey
Jade Novah
Skinner Pasta
Super Bowl LI
Stage
Porsche
Iland
Gordmans
LIV Fitness Clubs
Lone Star College
Hit Central Records
Rico Love
Verizon
Vamos a Pescar
Vixen Workout
Huffpost Style
Weddings
Four Diaz Vargas
Vogue Brasil
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Let's talk!

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© 2026 Wallace Cruz. All Rights Reserved.

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